Don’t you just love Amy Adams? She is gorgeous, gracious, lovely, and beyond talented (that opinion comes after watching her interview episode of Inside the Actor’s Studio on a plane last week and seeing most of her body of work). It’s easy to see how any fashion designer would want her to serve as their campaign muse.

Lately, most major fashion houses have been relying heavily on supermodels to star in their advertisement campaigns. You can’t look at a row of billboards or in a magazine without seeing Cara Delevingne‘s face with those million dollar eyebrows and cheek bones.

But for Max Mara‘s new ads, the Italian luxury brand turned to one of the chicest, most talented actresses living today, namely the one and only Amy Adams. To me, she is the definition of “classic beauty.”

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The 39-year-old actress has been blowing everyone away with her talent for years, and did again in 2013 with her starring role in American Hustle. I could not get enough of her talent, stunning good looks, and styling choices in that movie (EXHIBIT A).

The gorgeous redhead is starring in Max Mara’s fall 2014 and spring 2015 ads, which were first unveiled in Womens Wear Daily last week. Shot by famed photographer Mario Sorrenti, Adams is seen posing with some the label’s key accessories, including leather handbags (i.e. the Signature Bag and the classic Margaux) and new eyewear styles.


The Academy Award nominee is following in Jennifer Garner’s footsteps, as she debuted in ads for the Italian fashion group a year ago.

“Jennifer Garner was the first celebrity we worked with [on the accessories campaigns] and the feedback we received was excellent both in terms of sell-in and sell-out, and in terms of credibility,” said Giorgio Guidotti, worldwide president of public relations and communications for Max Mara Group. “This new step is a sign of continuity. The claim is the same: “Timeless is now.” These are timeless actresses, not associated to a scoop of the moment.”

That is so darn true. Adams has a timeless quality about her. She seems and appears to be around the same age that she was when she first exploded onto the scene with an Oscar nominated role in 2006’s Junebug. How many actresses or actors get nominated for their first big(ger) movie role? That is a rare and special group.

Adams has only gotten better with age, as these ads portray.


Max Mara has been very focused on its handbag and accessories categories, producing bags and shoes in-house through its own leather goods manufacturing firms in Italy.

Around fifty Max Mara windows around the world will be dedicated to the ad campaign beginning at the end of August. The ads will appear on dailies and glossies, beginning online and offline in August for the bags, and in October for the sunglasses. Guidotti also said there would also be billboards in Rome, Milan, Los Angeles, Moscow and Dubai.

Campaign photographer Sorrenti, who is also a director, created a short movie on the project as well.


She looks INCREDIBLE in these photos!! I gasped when I first saw that picture of her in the shades. FLAWLESS! And I need those glasses!!!